Following the spectacular success of its recent London reunion concerts, legendary rock group Cream will return for three U.S. shows at Madison Square Garden in New York, in October 2005. In support of these highly anticipated performances, JBL’s acclaimed VerTec (Vertical Technology) line-array professional audio loudspeakers have been chosen for use in the concert sound system.

Cream, comprising drummer Ginger Baker, bassist/vocalist Jack Bruce and guitarist/vocalist Eric Clapton, electrified the music world in the Sixties with its powerful playing and inventive musicianship. The group set new standards for musical virtuosity in rock music, and performed with a level of emotional intensity that has never been surpassed. In the 1960s, Cream established itself as one of the most influential rock bands of all time with classic songs such as “Sunshine of Your Love,” “White Room,” “Badge” and their definitive live version of Robert Johnson’s “Crossroads.” Cream was inducted into the Rock and Roll Hall of Fame in 1993.

Find out more about JBL speakers and Cream's concert at Square Garden.